TERMS & CONDITIONS

1. Interpretation and Definitions

1.1 Interpretation

Words with capitalised initial letters have meanings defined below. These definitions apply in both singular and plural forms.

1.2 Definitions

• Affiliatemeans an entity that controls, is controlled by, or is under common control with a party, where “control” means ownership of 50% or more of shares or equity interest.
• Company(referred to as “We”, “Us” or “Our”) refers to Branding Sutra, Bhekrai Nagar, Pune, Maharashtra, India.
• Client or You means the individual, business, or legal entity accessing or using our Service.
• Device means any device used to access the Service, such as a computer, mobile phone, or tablet.
• Service refers to the creative strategy, social media management, branding, Meta advertising, content creation, and related services provided by Branding Sutra, as well as our Website at brandingsutra.in.
• Website refers to brandingsutra.in.
• Third-Party Social Media Service means any services, content, or platforms provided by third parties (such as Meta, Instagram, YouTube) that are used in connection with our Service.

2. Acknowledgment

These Terms govern Your access to and use of our Services and form the entire agreement between You and Branding Sutra. By engaging our services or accessing our website, You confirm that You have read, understood, and agree to be bound by these Terms.

You represent that You are at least 18 years of age. We do not knowingly provide services to individuals below the age of 18. Your continued use of the Service is also subject to Our Privacy Policy.

3. Services Offered

Branding Sutra provides the following services to clients:

• Social media management and content creation
• Meta (Facebook and Instagram) advertising and campaign management
• Brand identity and creative strategy
• Reel scripts, copywriting, and video content direction
• Strategy decks, proposals, and marketing reports
• Influencer content planning and growth strategy

The specific scope, deliverables, and timelines for each client engagement shall be as agreed in the respective Service Agreement or Proposal document.

4. Intellectual Property

4.1 Our IP

All content, strategies, creatives, templates, frameworks, and methodologies developed by Branding Sutra remain the intellectual property of the Company unless explicitly transferred to the Client in writing. This includes but is not limited to strategy decks, content calendars, reel scripts, and ad frameworks.

4.2 Client IP

All brand assets, logos, photos, videos, and other content provided by the Client to Branding Sutra remain the Client’s property. By providing such materials, the Client grants Branding Sutra a non-exclusive licence to use them solely for the purpose of delivering the agreed Services.

4.3 Ownership of Delivered Work

Upon receipt of full payment for the relevant project or retainer, ownership of the final deliverables created specifically for the Client (such as creatives, captions, and ad copies) transfers to the Client. Any underlying tools, templates, or proprietary processes used to create such deliverables remain the property of Branding Sutra.

5. Payment Terms

• All fees are quoted and payable in Indian Rupees (INR).
• Retainer payments are due on or before the 1st of each month unless otherwise agreed in writing.
• Project-based payments are as per the milestones defined in the respective proposal.
• A delay of more than 15 days in payment may result in suspension of services without prior notice.
• All fees are exclusive of applicable taxes (GST) unless stated otherwise.
• Refunds are not applicable once work has commenced, unless mutually agreed in writing.

6. Client Responsibilities

The Client agrees to:

• Provide timely feedback, approvals, and required assets as requested by Branding Sutra.
• Ensure that all content, images, and information provided to Branding Sutra is accurate and does not infringe on any third-party rights.
• Designate a point of contact for prompt communication and decision-making.
• Refrain from directly contacting or attempting to poach any team member or freelancer associated with Branding Sutra during the engagement and for 12 months thereafter.

7. Third-Party Services and Platforms

Our Services may involve the use of third-party platforms including Meta (Facebook/Instagram), Google, YouTube, and other social media networks. Branding Sutra is not responsible for any changes in policies, algorithms, reach, or results caused by such third-party platforms.

Any third-party tools, software, or subscriptions required for delivering the Services will be communicated in advance and billed separately unless included in the agreed package.

8. Limitation of Liability

To the maximum extent permitted under applicable Indian law, Branding Sutra’s total liability to the Client shall not exceed the total fees paid by the Client for the specific project or service in question during the immediately preceding three (3) months.

Branding Sutra shall not be liable for any indirect, incidental, special, or consequential damages including but not limited to loss of profits, loss of data, business interruption, or reputational damage arising out of or in connection with the use of our Services.

Branding Sutra does not guarantee specific outcomes such as follower growth, ad performance, lead volume, or revenue from any marketing campaign, as results depend on multiple factors beyond our control.

9. Termination

Either party may terminate the engagement by providing 30 days’ written notice to the other party.

Branding Sutra reserves the right to terminate or suspend services immediately and without prior notice if:

• The Client breaches any provision of these Terms or the Service Agreement.
• Payment is not received within the agreed timeframe.
• The Client engages in conduct that is abusive, unlawful, or harmful to the Company or its team.

Upon termination, all outstanding payments become immediately due and payable. Work completed up to the date of termination remains billable.

10. Confidentiality

Both parties agree to keep confidential any proprietary or sensitive information shared during the course of the engagement. This includes but is not limited to business strategies, client data, campaign performance data, pricing, and internal processes.

This confidentiality obligation shall survive the termination of the engagement for a period of two (2) years.

11. “As Is” Disclaimer

Our website and digital materials are provided on an “as is” and “as available” basis without any warranties of any kind. We do not guarantee that the website will be error-free, uninterrupted, or free of viruses or other harmful components.

12. Governing Law and Dispute Resolution

These Terms shall be governed by and construed in accordance with the laws of India. Any disputes arising out of or in connection with these Terms shall be subject to the exclusive jurisdiction of the Courts of Pune, Maharashtra, India.

Before initiating legal proceedings, both parties agree to attempt to resolve any dispute amicably through good-faith negotiation within 30 days of written notice of the dispute.

13. Changes to These Terms

Branding Sutra reserves the right to modify these Terms at any time. If a revision is material, we will provide at least 30 days’ notice before the new terms take effect. Continued use of our Services after changes are made constitutes acceptance of the revised Terms.

14. Severability and Waiver

If any provision of these Terms is found to be unenforceable or invalid under applicable law, that provision shall be modified to the minimum extent necessary and the remaining provisions shall continue in full force and effect.

Failure by either party to enforce any right or provision of these Terms shall not constitute a waiver of that right or provision.

15. Contact Us

For any questions, concerns, or notices regarding these Terms and Conditions, please contact us: